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An example is the 1990s trend of “heroin chic,” a phenomenon characterized by ultra-thin professionals such as Kate Moss with angular bone structures, dark eye circles, and pale skin, giving the appearance of being addicted to heroin. The positive elements thin fashion professionals sell in magazines, commercials, and other media make it difficult to eradicate unhealthy weights in the industry, even when the people representing the designs are clearly unhealthy. The success of one the thinnest fashion professionals of all time, Twiggy, might have connected largely to this desire, as her 91-pound (41.2-kg) frame was drastically and shockingly different from anything the public had seen before. Directors and designers may recognize this and keep booking thinner people in an effort to appeal to the natural desire people have to be noticed and set apart from the crowd. Not many individuals can achieve or maintain extremely thin frames, so when a person is able to do this and look like someone in an advertisement, they may feel as though they have a capability others do not. Some people also see waifish bodies as representing the elite or exclusivity. This shows that the definition of beauty in relation to thinness is not static, with the modern era defining beautiful as having less weight. This directly contrasts previous eras in which access to funds meant the ability to indulge in more food and more robust frames were desirable as a sign of class. People who have top positions and wealth often are thinner, so thin fashion models may appeal to the desire to achieve and rise on a socioeconomic level. Individuals who are heavy or obese may experience increased discrimination not only in personal relationships, but also in areas such as business. Thinness also conveys the idea of success.